NEW YORK (AP) — In a story Jan. 30 about Super Bowl ads
Authentic Kendarius Webster Jersey , The Associated Press erroneously named one of the astronaut twins. The two are Mark and Scott Kelly, not Mark and Steve.A corrected version of the story is below:Super Bowl ads offer simple escapism with star powerStar power from Sarah Michelle Gellar to Steve Carrell abounds in this year’s Super Bowl ads.By MAE ANDERSONAP Technology WriterNEW YORK (AP) — Sarah Michelle Gellar makes a horror movie parody for Olay. Jeff Bridges and Sarah Jessica Parker tout Stella Artois. Steve Carrell hawks Pepsi.Star power abounds in this year’s Super Bowl ads.Advertisers are hoping to provide some welcome distraction and entertainment as economic fears persist and the nation’s political climate remains sharply divided. As much as this year’s Super Bowl will be a battle on the field between the New England Patriots and the Los Angeles Rams, it will be a battle between advertisers over who gets the buzz — and who gets forgotten.Celebrities are a relatively safe bet to garner good will from Super Bowl viewers who aren’t looking to be lectured at. There has been a retreat from more overtly political ads that were seen during the 2017 Super Bowl from such companies as 84 Lumber and Airbnb.“The big theme is a return to light-hearted humor,” University of Virginia professor Kim Whitler said. “There’s an acknowledgement the Super Bowl is about entertainment.”The Super Bowl remains advertising’s biggest mass-market showcase – and one of the last remaining ones in an age of personalized ads targeted to individual interests based on data collected by Facebook, Google and other tech mammoths. Digital ads are expected to make up nearly 60 percent of ad spending by 2020, according to eMarketer, up from about 50 percent in 2018.Yet a 30-second Super Bowl ad can cost more than $5 million. More than 100 million people in the U.S. are expected to tune in to Sunday’s game on CBS. SimpliSafe’s creative director, Wade Devers, said the home-security company is advertising during the Super Bowl for the first time because the game has “a unique audience” primed to be interested in watching the ads.Advertisers are doing what they can to stand out — Bridges, for instance, revives his “The Dude” character from “The Big Lebowski” — while shying away from controversy.“It’s such a big investment. Advertisers really want to generate as much return as they can
Kendarius Webster Jersey Boys ,” Northwestern University marketing professor Tim Calkins said. “I think we’ll see a lot of humor and product-focused advertising. A lot of advertisers are nervous about taking on big themes.”So don’t expect any mention of the government shutdown or the debate over building a wall at the Mexican border, for example.But safe can also mean dull.“It will be a lackluster year,” said Kelly O’Keefe, a professor at Virginia Commonwealth’s Brandcenter. “I hope to see a few standouts, but the ads could be more mediocre than they have in a few years.”TRIED AND TRUEA few old favorites are returning. Anheuser-Busch is trotting out its famed Clydesdales. They pull a dalmatian dog through a field populated with windmills to the tune of Bob Dylan’s “Blowin’ in the Wind” to promote the idea that Budweiser is brewed with energy from wind power.As for celebrities, always a staple in Super Bowl ads, Jason Bateman appears as an affable elevator operator to showcase Hyundai’s Shopper Assurance program. M&M’s enlisted actress Christina Applegate, and Avocados From Mexico’s ad will feature Broadway star Kristin Chenoweth. Colgate Total’s ad features Luke Wilson as a close talker.STRONG WOMENOlay will play off horror movies and the phrase “Killer Skin,” with an ad starring Gellar. Toyota is highlighting the perseverance of Antoinette “Toni” Harris, a female football player at a California community college. And Bumble selected Serena Williams to be its spokeswoman in the dating app’s first ever Super Bowl ad.TECH RIBBINGMichelob Ultra has robots beating humans at sports like running and spinning. But then one robot looks longingly in a bar where people are enjoying a post-workout beer. “It’s only worth it, if you can enjoy it
Infant Chase Winovich Jersey ,” an on-screen message reads.In an ad for Pringles, a smart speaker laments not being able to taste the snack.Amazon pokes fun at itself as celebrities from Harrison Ford to astronaut twins Mark and Scott Kelly test products that didn’t quite work out, including an electric toothbrush and a dog collar with Amazon’s Alexa digital assistant.MUSIC MANIAThe Super Bowl reportedly had trouble finding artists to sing during the Super Bowl — singer Travis Scott agreed to perform only after the NFL agreed to donate $500,000 to charity. But there has been no hesitation with musicians jumping into Super Bowl ads.First time-Super Bowl advertiser Expensify created a catchy music video with rapper 2 Chainz and actor Adam Scott. The 30-second ad also features the song.Pepsi has long enlisted musicians to help sell its drinks and snacks. For its Doritos brand, Chance the Rapper is teaming up with the Backstreet Boys to promote a new flavor. Michael Bublé will star in an ad for Pepsi’s Bubly sparkling water brand. And an ad for Pepsi itself has Carrell with rapper Lil Jon and pop singer Cardi B.Mercedes-Benz, meanwhile, has Ludacris.SURPRISESAlthough many companies released their ads online early, Villanova marketing professor Charles Taylor says some are holding back “for the potential to make a bigger splash.” ATLANTA (AP) — Teammates have called their relationship a “bromance.”Patriots quarterback Tom Brady himself openly uses the word love to describe his bond with Julian Edelman, a receiverhe’s come to depend on during his career.As the duo prepares to play in a fourth Super Bowl together, each says the connection might be tighter ever — both on and off the field.“We have a great relationship, Jules and I
Chase Winovich Jersey Draft , and I trust him so much,” Brady says. “He’s always been kind of like my little brother, in a good way. I don’t have a little brother, but he’s kind of like a little brother and he knows how much I love him.”In Edelman’s case, it’s a little brother who has established himself as one of the best slot receivers in Patriots history.He missed the entire 2017 season with a torn ACL and the first four games of this season for violating the league’s performance enhancers policy. But the 32-year-old helped Brady steady an offense that struggled early this season and had to adjust following the suspension of Josh Gordon heading into the final two games.Edelman ended the regular season with a team-high 850 receiving yards and was second on the team with 74 receptions and six touchdowns. His production has continued through New England’s first two playoffs games, with Edelman hauling in 16 catches for a team-high 247 yards.Heading into the matchup with the Rams, his 1,271 postseason receiving yards are the most in Patriots history. There are also just two receivers in NFL postseason history with over 100 catches: Jerry Rice with 151 and Edelman with 105.It’s earned him high compliments not only from Brady, but from Rice, who praised Edelman as someone who has an attitude of “‘I’m going to do what I want to do, and I’m going to go out and I’m going to ball.”It not unlike the determination used to describe Brady
Chase Winovich NFL Jersey , who at age 41 continues to prove his skeptics wrong.“He’s a really good football player, the best,” Edelman said. “He goes out and he consistently proves it. He’s one of our leaders and he’s a leader for a reason.”Though they first met as teammates in New England when Edelman was drafted by the Patriots a decade ago, he and Brady took remarkably similar paths to get to the NFL.Both natives of California, each of them grew up idolizing the San Francisco 49ers’ dynasty led by Joe Montana and Rice.Brady played his college ball at Michigan, with Edelman eventually choosing Kent State across the border in Ohio.Their stories continued to mirror each other when it came time for the NFL draft.Brady infamously wasn’t selected until the sixth round in 2000. Edelman, an undersized quarterback who switched to receiver, didn’t hear his name called until the seventh round in 2009.Chasing the NFL was a leap of faith for Edelman, who nearly signed a contract with the CFL’s British Columbia Lions to play quarterback.“I sat down with my father and basically, he’s like ‘Let’s do it,'” Edelman recalled. “I just had an eerie feeling in my stomach and I told him I didn’t grow up wanting to play in the CFL.I went and tried to play in the NFL. That was my decision. Everything happens for a reason.”Edelman was already a fan of Brady’s when he arrived as a rookie
Chase Winovich NFL Draft , but he said he almost instantly recognized an underdog spirit in his new quarterback as well.As their relationship has evolved, they say they’ve developed their own sort of silent language on the field, and have unique ways to hype up each other.An example was during the AFC championship game when video captured Edelman in Brady’s face yelling , “You’re too old!” as Brady sat on the bench after throwing a first-half touchdown pass.“You’ve got two fiery guys. I think it’s fun to watch,” Patriots cornerback Jason McCourty said.“You see two guys that are the ultimate competitor. How hard they both compete in practice, you see the bromance at times, you see the fiery looks they give each other sometimes if someone messes up. Just that look of not disappointment, of just like ‘get it together.’ I think it’s almost like brothers.”Brady said he continues to be amazed by Edelman.“Look at his stature. He wasn’t built like Megatron (Calvin Johnson). He’s just built the way he was built and I think he’s just worked so hard over the years to learn how to play receiver,” Brady said. “He’s just done an incredible job.”